Designing Search Engine Friendly Webpages

There is no point in building a website unless there are visitors coming to it. A major source of traffic for lot of websites on the Internet is from search engines like Google, Yahoo!, MSN, Altavista and so on. Therefore, you should design a search engine friendly website, you will be able to rank higher in search engines and receive more visitors.

Major search engines employ programs called crawlers or robots to index websites to list on their search result pages. They follow links to a webpage, reads the content of the page and record it in their own database, pulling up the listing as people search for it.

If you want to make your website indexed easily, you should avoid the use of frames on your website. Frames will only confuse search engine robots and they might even abandon your site because they can not read the conetnt in frames. Furthermore, frames make it difficult for users to bookmark a specific page on your site without using long, complicated scripts.

Do not present important information in Flash-based movies or in images. Search engine robots can only read text on your source code so if you present important words in Flash-based movies and images rather than textual form, your search engine ranking will be affected dramatically.

Use meta tags accordingly on each and every page of your site so that search engine robots know at first glance what that particular page is about and whether or not to index it. By using meta tags, you are making the search engine robot's job easier so they will crawl and index your site more frequently.

Stop using wrong HTML tags like to style your page. Use CSS (Cascading Style Sheets) instead because they are more effective and efficient. By using CSS, you can eliminate redundant HTML tags and make your pages much lighter and faster to load. <

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