In today’s business world, it’s no longer about survival of the fittest, the biggest or the meanest. Rather, it’s survival of the fastest. The faster you can deliver work that others take more time to complete, the better your chances of making it in the new world.
Of course, this constant push for churning out content fast does not mean sacrificing the quality of your work. In the long run, clients or subscribers will eventually see through the ploy. You have to make sure that the work you deliver for half the time is just as good, if not better. This will then build a good online reputation for you.
Aside from turnaround time, staying power is another measure of online presence. If you’re perceived as a one-hit wonder or some sort of fly-by-night scheme, this could mean disaster for your online career. Make sure that you build a stable of satisfied clients who would be more than happy to grant you a commendation or two for a job well done.
Social media and content marketing
Effective online presence can also be boosted by regular communication through networking sites such as:
- Social media
- Job sites
- Review sites
Today, people refer more to online posts, reviews from other consumers, friends, etc., and not necessarily to advertisements for a particular product or service. Content has become a more effective way of persuading consumers rather than pure, hard-sell marketing, which, as you are probably aware, is the big idea behind content marketing.
If you run a blog or review site, take time to ensure that it’s constantly updated with shareable content. Aside from search engine visibility, this also gives readers, subscribers, advertisers and potential clients the feeling that you’re likely to stay in the game for the long haul. In turn, this establishes trust.
Your phone as a freelancing tool
One of the most convenient ways to make sure you’re constantly updated and reachable is to have Internet connection through your cellphone. You can browse through networking sites, job sites, check up on industry updates, update your posts, reply to comments, messages and inquiries, boosting your online presence by being conveniently reachable to your viewers and potential subscribers.
Internet connectivity not only at home but even when you’re on the go is useful, especially if you have the ability to boost your cellphone signal with the help of a GSM repeater in areas where phone signal is weak. There are repeater variants for houses and office buildings. Even better, you can install one in your car so that when caught in traffic, you can be productive while waiting for the lights to change, as your cellphone will never have to be encumbered by choppy signal.
Having a spy earpiece – that nifty device that wirelessly connects you to your phone – can also help you establish instant communication when you’re stuck in inconvenient places and situations like a meeting, the public library where silence is a must or even while caught in traffic. This capacity to quickly respond can help you snag the better deals and contracts. Being able to check on the latest job alerts and negotiate for yourself before everyone else gets there can be your ticket to freelancing success.
Time costs money. This is a principle as old as the very moment money was invented. A few minutes or even seconds of delay is worth money forever lost. That being the case, make sure that you are equipped against possible causes of derailment when it comes to building your online portfolio. Use available tools wisely, and you should be well on your way to advancing your freelancing career.
Maricel is a freelance writer and online marketing professional specializing in writing web content and business promotion through guest posting.