With the popularity of web fonts and hosted web font services, typography is starting to reclaim its title and once again rule web design processes across the globe. But at the same time, too many designers feel that that it is too aesthetic; we tend to use typography and lettering as one term, but it is not.
Research and planning essential and the best way to start a typographic design project is by reading the content. Every professional designer knows that he or she needs to evaluate who this content is for and what it should be communicating. Apart from the quality of the content itself, it needs to flow intelligently, not take too long to read, and thoroughly serve its purpose. When you read the content, think about the structures or elements you have encountered and list them; this list is a starting point for a simple style guide. There are a lot of elements to consider, including paragraphs, headings, quotations, emphases within quotations and figure captions. The font you choose should have enough family members to cover all of these elements to ensure quality, readability and consistency.
Most adults read between 200 and 250 words per minute. You can easily estimate the reading time of your copy by dividing the total amount of words by 250. Many readability tests provide an estimate of the school grade needed by the reader to understand the text, and knowing such parameters is useful. For example, if the matter is complex, you could probably introduce some editorial devices to keep the reader on track, or accommodate a greater number of footnotes with their own set of accessories. A great test is the Flesch Reading Ease. It is determined by the words, sentences and syllables that help to determine the level of complexity of the content. Although this tool is new to some web designers, publishers have been using it for years to gauge the complexity of learning materials for different grade levels.
When designing a website, always remember to put the reader first. Your content should flow naturally, and not be too complex to read. You need to consider your target market and create your copy with them in mind. Always assess your audience; write with your reader in mind. It is important to remember that good typography isn’t the one that looks best, but the one that reads the best.
About the author:
Lorien Roux is an entrepreneur and writer for PersonLookup.com.au, dedicated to help you perform an accurate person search of over 8 million names, telephone numbers and addresses.