Making a Mountain out of a Molehill: How to Better Market Your Small Business
Making a mountain out of a molehill… that is exactly what the goal should be for your small business, whether you sell a mousetrap or real estate. By making a big deal out of something small, you’ll expand your customer base and enjoy better results (higher profits!).
Being an innovator and pioneer means trying new things online in order to promote and grow your young business. Taking chances on marketing efforts and having a natural style catches client’s interest more than you may think.
The Power of Video Marketing
One great marketing tool that seems to rule over the rest of your advertising strategies would have to be video marketing.
Video marketing allows you to create videos online to display within your website, social media sites, the blogosphere, your Google profile, and can even be displayed to your email subscribers. The great part about video advertising is that it enables you to connect directly with your customers over and over again without having to extend continued effort.
The videos do the work for you and your client base gets to see what your company represents. It allows them to get a better sense of what you can offer them and lets them see you as a real person in order to establish a good sales connection. A vital piece of being successful as a small business is having your customers trust you and consider you a reputable expert in your field or niche.
Targeting Your Market by Using Classified Ads
Craigslist is another great free tool that you can use to get the giant’s gold. Most people don’t give Craigslist a second thought, but using free classified ads to geographically target and advertise your products or services can assist in jump starting your website traffic.
Believe it or not, a huge portion of traffic can come from just one product or service ad. Using a classified ad service is not for the lazy, but if you’re pro-active and stick with your efforts, it can pay off in the end by increasing your web traffic statistics.
If you present your product to a buyer’s mentality (such as Craigslist or EBay customers), you’re more likely to snatch up sales and future customers.
The Success and Strategy of Free Stuff
Giving away free products or services can actually get your foot in the door to bigger and better things.
You may have to give away a little to get a lot in return. Jack may have traded the family’s only cow, but he received a much larger gift in the end that elevated him to new heights.
Free enticement is a powerful thing that just might work in your favor. Make your cow looks good, give away some free milk and think big. Free stuff is actually a cornerstone secret that most small businesses neglect to use. Work in small strategizing steps that will assist you in building your business beanstalk.
This guest post was brought to you by Mary who frequently writes about successful business strategies. She also stresses the importance of creating a business profile online, whether it’s running your own mousetrap business or setting up your first lemonade stand.
Small online home businesses generally do not have the cash to spend on traditional forms of advertising. Most likely internet marketing is the primary form of the promotional effort, therefore it is essential that it’s done correctly.
One advantage the small home businesses have over larger corporations when it comes to selling online is that they are most likely to have a very focused niche. Although large corporations have niches, as well, large businesses market an assortment of products and services over a wide client base. Therefore they marketing each niche individually and have separate campaign and are not focus.
With internet marketing, the small online home business owner need only to worry about one very specific niche. You will know exactly what your customers are looking for, and can focus on satisfying that need with all aspect to your marketing campaign, rather than having to fan out the campaign over many different groups of consumers.
Online advertising for small business, because of the small budgets, some time does not involve a lot of pay-per-click marketing. The cost involved with PPC ads can end up being quite high with no necessarily a good return. If you do have a special budget set up for PPC marketing, then by all mean use it, but you should monitor the returns very carefully.
Search engine optimization (SEO) when done right is an excellent way of internet marketing for small online businesses. There can be some expense called for whenever you pay a marketing expert or an SEO service to handle your marketing campaigns, but the money spent will be well worth it. Search engine optimization is where many small businesses fail as well.
They don’t make certain their content on their website is optimized for the search engines, people search for what they want on the internet. Therefore internet marketing for small business should always include a program to get your website higher in the search engine rankings on the best keywords for the product or service.
A part of your search engine efforts should involve getting others to link to your website. Search engines pay attention to a website’s popularity with other sites. The more back links you have, the more valuable your information is according to the search engines. These techniques of internet marketing for small business can get a small online business owner’s website ranked well ahead of a big corporation’s, all the while spending much less money on advertising.