Improve Usability of Your Website
The first process is to make sure the composition of your content is suitable. If you have large blocks of text, make sure to use CSS to space out the lines accordingly. The longer a single line of text is, the greater the line-height of each line should be. Also, make sure the font size of your text is large enough to read easily. Some websites have 10-pixel-tall text in Verdana font; while that may look neat and tidy, you have to really strain your eyes to read the actual text.
Make it simple for the visitors to find the content that they want on your website. If you have thousands of articles on your site and a certain visitor wants to find one single article from that pile, you have to provide a workable means to enable visitors to do that without hassle. Be it an SQL-driven database search engine or just a glossary or index of the articles that you have, providing such a feature will make sure your visitors can utilize your webpages with ease.
Ensure that your internet site loads fast if you do not want to lose visitors. Most internet users will leave a website if it doesn't load completely within 20 seconds, so make sure the crème de la crème of your website is delivered to the visitors as soon as possible to retain their attention.
Last of all, test each and every link on your website before it goes live on the internet. There is nothing more effective in staining your professional image than broken links, so be very careful about that.
