Who Is Your Website Visitor?
What is the age level and what kind of experience does your audience have? A layman might linger around a general site on gardening, but a professional botanist might turn his nose at the very same website. Likewise, a regular individual will leave a site filled with astronomy abstracts but a well educated university graduate will find that site very interesting.
Take your audience's emotional state into consideration when building your website. If a very annoyed visitor searches for a solution and comes across your site, you will want to make sure you offer the solution right up front and sell or promote your product to him after. In this way, the visitor will put his trust in you for offering the solution to his problems and is more likely to buy your product when you offer it to him after that.
When you designing the layout for your website, you have to take into account the characteristics of your audience. Are they old or young individuals? Are they looking for trends or are they just looking for information served without any icing on the cake? For example, introducing a new, exciting game with a simple, straightforward black text against white background webpage will definitely turn prospects away. Make sure your design accommodates your site's general theme.
Try to sprinkle conversational language in your websites sparingly where you see fit and you will create a sense that your audience is on common ground with you. This in turn builds a trusting relationship between you and your audience, which will come in beneficial should you want to market a product to this individual.
