Viral Marketing Service
A lot of people ask what the difference is between a viral marketing tool and a viral marketing service? Well, a viral marketing tool is something that you use yourself to generate a viral stream of traffic to your site whereas a service is a company that will virally circulate your message for you. Then they ask me what the difference is. Well, it comes down to cost really. But I'm getting ahead of myself. This article will cover some top viral marketing services, the real difference between a tool and a service.
If you were to get one of those viral marketing tools, say something like the "Tell-A-Friend" script, basically what you would be paying for is the script itself. You would be responsible for installing it and getting it working. But after that, the only other expenses are what you pay for in hosting and domain fees. With a viral marketing service, you pay them to virally circulate your site around the Internet. Some of these services offer tools as well, in case you want to do it yourself. With a service, however, you have to pay them each time you want them to circulate your site, and these costs can add up over time. Of course the advantage is that you don't have to mess with script installations and the like, and can concentrate on other things.
It isn't hard to find viral marketing services. Just go to Google and do a keyword search for that phrase. You'll find plenty of them. I'm going to give you just a few of the top ones that you'll find in this article.
One of the top ones that you will find is Quirk. They claim to focus on building your "brand image" while building a controlled list of "qualified" prospects for you to communicate with in order to build your business. Naturally, they don't tell you exactly how they plan on doing this. Signing up with their service is kind of a blind faith thing. Strangely enough, if you comb their site from top to bottom, there is no mention on what any of their services cost. You have to contact them in order to find out. Well sites don't post their rates, you know they're going to be expensive.
Another top site is VML. Don't ask me what VML stands for because there are no explanations anywhere on the site. The list of things that they cover, at least as far as what they call viral marketing, is extensive. You'll find things like broadcasting, direct marketing, sweepstakes contests and rewards and so on. They really have just about everything covered and seem to offer a wider range of services than Quirk. Again, don't expect to find any prices on this site. It's like going into a fancy French restaurant.
The top services are unquestionably good, otherwise they wouldn't have the reputations that they have. But be warned, you are talking about spending mega bucks to use these people.
You may want to consider installing that Tell A Friend script after all.
