You want to start a blog to promote your business but you realize that you have absolutely no idea how to go about doing that. There are web sites that will help you to build your own but you have the sneaking suspicion that to get it right you would be better off finding an advertising agency that is up to date on the current blogging and promotion trends.
Before you contact an advertising agency it is a good idea to take some time to clarify your thinking, to be sure exactly what you hope to accomplish by creating this blog. Be specific. Obviously your ultimate goal is to attract traffic and customers but take the time to know who exactly these people are and what would hold their interest.
Once you have established your target audience it is time to consider your unique selling proposition (USP). This is not only what service or product your blog will be promoting but also why your business is the best place to get it. This information will be used to create an effective title and description. The better these two things reflect your business the more successful your blog will be at pulling in customers.
Now that you know what you are selling and who you are talking to it is time to draw up a list of keywords and keyword phrases. This is where knowing your audience comes in handy. You want to be sure that the words and phrases chosen match the ones you potential customers are likely to enter into a search engine. Proper keyword selection and use is the most essential aspect used in search engine rankings. The higher the ranking the easier it is for your customers to find you.
After you have gotten a handle on what you want your blog to say and to whom, it is time to think about the actual blog color and design. Unless you are well versed on the current design trends and color schemes you may want to leave this in the hands of the advertising agency.
They should have people on their staff responsible for knowing how best to attract the customer’s eye and keep it coming back for more. Still, since a good blog reflects the blogger’s personality it is best to be ready to provide some insight to the blog designer about color and layout.
A blog is a great way to promote your business but only if it is effective and appealing. Think about your blog as it relates to your business a bit before contacting an advertising agency and you will stand a better chance of being happy with the end result.
About the author:
Nichole Knupp is a freelance blogger and marketing professional who writes guest posts and website content for a variety of different blogs and niches that interest her. Her main interests are technology, marketing, blogging, SEO, business and careers.